Ep. 1 — Zoe James — learn the two words that sparked a 4,000 mile journey

In this podcast, you will learn:

  1. The two words that sent Zoe on a 4,000 mile journey.
  2. How a master of planning learned the art of not thinking.
  3. Why you should choose to have no choice.
  4. How a dreadful experience may be the opportunity you’ve been waiting for.
  5. Why your day job might not be as bad as you think it is.
  6. How to free yourself from the anxiety of freedom.

I first met Zoe ten years ago in a busy digital advertising agency. She was an accomplished project manager, and I was pretending to be one.

She was calm under pressure. I was just nervous.

And now I know why: by using yoga to keep her “monkey mind” quiet, she let the craziness pass over her. And when her “Seriously?” moment came, yoga gave her the answer.

Zoe told me about her journey to becoming an established yoga and hypnobirthing instructor. But you don’t need to be a yogi to benefit from her story.

Zoe’s experiences can be applied to your own passions, to help you start your own sideline business doing what you love.

Resources and links


Zoe James worked for over a decade in digital advertising, until one event made her realise this that this wasn’t a career she could be in for the rest of her life. I wanted to know what she did to become a full time yoga and hypnobirthing teacher, so I caught up with her after an early morning yoga class at the 52 Club in London.

Zoe: In the early days of my yoga practice, I think I needed the yoga so much because of the stress at work, because it’s super busy. You fly around all day; there’s a lot of pressure on you, especially as a project manager, because everything kind of is your fault, even when nothing is. Nothing’s ever “yeah, you’ve done a really great job”, but everything is always your fault. So it was really important for me to maintain a regular yoga practice, because it gave me that balance. Rush around all day at work; let whatever comes my way come, but I’ve got my yoga practice. And I was going three times a week.

Paul Ford

London-based digital marketing expert, helping global brands improve their online marketing for 22 years.


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