Ep. 7 — Lee Coventry-Walsh — creating an authentic brand

In this podcast, you will learn:

  1. How to create imagery to sell through stock photography agencies.
  2. The importance of an authentic brand: context, aesthetics and trends.
  3. How stock photography has changed over the years, and how agencies use data to discover trends.
  4. The influence of Instagram on photography.
  5. The impact and risks of free imagery sites.
  6. Why Lee only uses Getty to sell her photography.
  7. Why a business doesn’t necessarily need a “grand plan”.
  8. Why you should diversify your income streams.

There isn’t much that Lee Coventry-Walsh doesn’t know about creating and curating stock photography, and I feel so grateful to have had the opportunity to interview her about it. You can make make money from your photographs, and she explains exactly how to do it.





Lee’s sites

Paul Ford

London-based digital marketer, helping global brands improve their online marketing for 22 years.

Find me on: Web


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